The Research And Application In BL Company Base On The Integrated Product Development Management Method

Increasingly along with the economic globalization and integration,and the rapid development of information technology,the enterprise can get more and more opportunities,at the same time,the competition in the market become fiercely.The requirements that the customer put forward to the products become higher and higher,mainly focus on these areas,such as the diversity and personality requirements to the products,delivery the products rapidly,look forward to the products with high quality and high performance,but with the lower price.This become a big challenge to the product development of the enterprise especially to the small and medium enterprise.To face these challenges,the enterprise need to adjust the original product development mode,if necessary,do the innovation and reform process to find the way that suitable for the enterprise,otherwise,the enterprise will be defeated in these competition game.After reviewing the product development mode of the domestic small and medium enterprise,you may find that these enterprises lack the planning for the product platform,with the simple product development process and almost no evaluation actions in the whole process,with lower team work spirit,all these problems have affected the development of the enterprise.Integrated product development(IPD)is a set of mature management method,an excellent product development mode,and have successfully introduced in some big world class company.IPD emphasis on market demand oriented to develop the product,this can help the company to achieve the target accuracy,and IPD also advocate to build the design block base on the product platform and use it in the product design,rebuild the product development process,to do like this can reduce the design cycle of product development and improve the product quality.This paper first use literature research method to discuss the theory research of the integrated product development that have finished by the domestic and foreigner expert and scholar,and the application status in domestic and abroad company.The core idea and the frame structure of the integrated product development also be expounded.Then used investigation research method from the market management,organization structure,process,knowledge management and human resources management five aspects to find the issues that exist in current product development mode and deeply analysis these issues,and draw the conclusion that the company need and necessary to rebuild the product development mode.Then base on the situation of the company,follow the theory of the integrated product development and do some modifications on it,let it more suitable for the BL Company.The integrated product development system structure of BL Company mainly focus on these five aspects: product platform planning,cross functional team,product development processes,common building blocks and concurrent engineering and human resource management.The last one is the implementation and evaluation,for the implementation,the paper discuss it base on these factors: the strategies,steps and key point,and BL Company selected the key performance indicators(KPI)method to do the evaluation.Integrated product development management methods have been implemented in the BL company,and we can get the conclusions as below: At present,product platform planning,product development processes,common building blocks and concurrent engineering these three factors should be the first priority to implement in the company,and with the excellent human resources will help to the integrated product development management method carried forward in the company.At the same time,there have a significant changes in the product development index after the BL Company implemented the integrated product development management methods,and this also identified the correctness of the strategy to make the reform for the product development method in the BL Company.As a typical domestic small and medium-sized high-tech enterprises,after the integrated product development management method introduced and implemented in the company will optimize product development of the company,improve the development efficiency and product quality,reduce product development costs,delivery the products that meet the needs of the market and customer to the market on time,push the company to grow.Its successful experience can be copied to other domestic small and medium-sized enterprises,became a guideline for the small and medium-sized enterprise product development.