Research On Tourism Ticket

Abstract: Ticket has long history,with human advanced, the form of ticket occurred very large change, the function of ticket already be boosted up. Right now, ticket was not only a warrant for entering, but also an artwork of multifunction. Most of paper focus on the price of ticket, but less focus on the history, the design, the channel of ticket. This paper, based on ancient literature ,research on ticket of tour from five aspects.The first parts studies the cause,purposes and meanings on the ticket. Through the retrospect of the achievements in tourism ticket, the summarization of the status of tourism ticket in modern tourism, as well as the large influence for the tourism destination marketing. Verifying the significance of the research.The second part studies the concept, the function , the class of ticket. Firstly, this part from the defining of ticket verified the the basic concept of ticket .secondly, analyzed the multifunction of ticket,verified the basic function of ticket. Finally, trough the texture, the form, the character, the picture, classify the ticket.The third part interprets the history and evolvement of ticket. This part advanced the ticket origin from the ancient symbol. And state the process of ticket evolving.The fourth part elaborates in the importance of ticket design.Applying the basic theory of mediaology and advertising psychology, marketing, then analyze the impotance of ticket design. Meanwhile, aim at the disadvantage of ticket now, mentioned my opinion. The fifth part state the price and channel of ticket. from the base of verifying the value of view spot,point out the evidence of establishing ticket price. Then, discussing how to make the ticket more easy to reach the tourist.The last part serves as the conclusion. Bringing out the main ideas of this thesis closely related to the studies mentioned above.