The Research On The Inflation Of Ticket Price Of Heritage-oriented Tourism Attractions

In recent years ,a big rise in the entrance ticket price at tourism attraction has evoked controversies among people of various circles .Heritage-oriented tourism resource is the universal wealth which is rarely seen and unable to be substituted, as a tourist brand, heritage-oriented tourism attraction is a high quality tour landmark, the attractive of other tourist resources can not compare with it.But because of this ,the superintendents of these heritage-oriented tourism attractions lay so much stress on their economic efficiency that this affects their healthy and continual development and specially, many heritage-oriented tourism attractions recently propose a policy to rise their ticket rates.From the economic angle, this article thoroughly analyzes the irrationality of the policy with the total value constitution theory, the external economy theory and the public economics through visiting several tourism attractions in Xi'an, Beijing and Jinan. On the base of lots of relative reference and enconomics theory, the article has clear up the heritage-oriented tourism attraction conceptions and sort and the character of their price. Then the study points out the fact of heritage-oriented tourism attraction ticket price management and oppugns the price increasing issue and analyzes in different ways.The article also brings principle and suggestion of making heritage-oriented tourism attraction ticket price ,which is based on foreign management experience.With development of economic, heritage-oriented tourism attraction is one of core products in tourism industry. It is vital to how to make the heritage-oriented tourism attraction tickets price. It is vital for coordinating the relationship of different element of tourism and the relationship between tourism and related industries. It is also very crucial for facilitating healthy development of to tourism.