Consideration On The Current Marketing Innovation Of Jilin Province's Automobile Spare Parts Enterprises

With the coming of the 21st century, the pace of economic globalization is accelerating. increased competition in the world make countries in the world face unprecedented opportunities and challenges. After accession to the World Trade Organization, China is increasingly becoming the focus of the development of the global economy in the new century. Automobile industry largely reflects a country's overall technological strength and overall manufacturing capacity. Automobile industry would face more intense competition in the wave of globalization. The development of the automobile industry is based on the development of the automobile spare parts industry. No spare parts industry as a powerful backing, it is impossible to have a international competitiveness automobile industry. It can be said that the competition in the automobile industry is largely the competition in the spare parts industries. Over the years, the automobile spare parts industry has made considerable progress in Jilin Province, but the more rapid development and changes have been made in the world spare parts industries. Driven by the imbalance of economic development in the world , particularly the rapid development in the automobile industry, automobile spare parts industries have emerged completely different from the development trend of the past in the organization of the technology market, the layout and the strategy. Accordingly , automobile spare parts industries in Jilin Province are facing severe challenges. Speeding up the formation of the competitiveness and the actual competitive strategy has become an important issue in Jilin Province. With a long time, redundant construction, low industrial concentration, disorderly competition such as a lower level of technology have a direct bearing on the overall competitiveness of industry in spare parts .To solve the above problem, this paper based on the marketing systems of the automobile spare parts and after-sales marketing strategy in the market of Jilin Province. The analysis of automobile spare parts enterprises in Jilin Province is from the development of the market situation and the problems after accession to the World Trade Organization. Drawing on the automobile spare parts marketing and operational experiences of the United States, Japan and other developed countries, we try to establish a scientific management, efficient operation after-sales service marketing system and sales strategies of automobile spare parts markets to meet demand in Jilin Province . Automobile Spare parts for the auto industry is the foundation of the marketing systems, and spare parts management study establish and improve an important component of automobile marketing theory. From practical point of view, this research aim at analyzing the status of the automobile spare parts market in the background to the WTO, closely characterizing of the times. Through discussing the marketing strategy and marketing system, we can bring some attentions and some inspirations to the investors and operators, thereby they can better meet consumer's demand to promote the healthy development of the automobile market, and promote the progress of the automobile industry in Jilin Province.With the development of economic globalization after accession to the World Trade Organization, automobile spare parts industries in Jilin Province face more intense competition and a broad space for development.we must learn advanced services construction of the new system of foreign spare parts enterprises in order to establish the marketing system and adopt effective marketing strategies. This paper basing on the methodology of dialectical materialism in the course of the study as a basic research methods.I have adopted empirical analysis and comparative analysis as the research methods basing theoretical analysis and research . The core issue of this paper is building what kind of new marketing system and adopting what kind of marketing strategy to suit spare parts industries's development in Jilin Province after joining the WTO. This paper tries to analyse from the marketing perspective, international perspective, and the perspective of a knowledge-based economy, as well as future-oriented perspective to study spare parts enterprises comprehensively and system-depthly. From perspectives of these new analysis to analyse the marketing system and marketing strategies ,we can give people a new vision. This will be helpful to increasing spare parts enterprises'competity in Jilin Province and stabling economic development of Jilin Province very necessarily and urgently.This paper studies the problem of the marketing system and the marketing strategy of automobile spare parts market after accession to the World Trade Organization. On the foots of the relativity theory in service economy and service marketing, basing on the opportunities and challenges of spare parts industries in Jilin Province after accession to the World Trade Organization we analyze marketing and management methods of automobile spare parts markets in the developed countries such as the United States and Japan ,thus solve the Single mode of operation, market management and the imbalance in development and discuss to establish marketing systems and marketing strategy of scientific management, efficient operation and suiting development of the market for spare parts in Jilin Province marketing systems and marketing strategy in the current stage. Chapter 1, pointing out the background, purpose, significance, research means and paper's framework. Chapter 2 , basing on the foots of the relativity theory in service economy and service marketing to make a theoretical analysis. Chapter 3 , analyzing opportunities and challenges of spare parts industries in Jilin Province after accession to the World Trade Organization, the current marketing situation and the "trinity" chain store sales of Japan and the network operating system of the United States and find that they are worthy of learning. Chapter 4 , advancing to construct a new marketing system of Jilin Province, including : spare parts chain management system, spare parts and service innovation system after-sales service system for spare parts, spare parts on electronic commerce system structures. Chapter 5, adopting a marketing strategy based on the analysis of the new marketing system and analysing the marketing strategies of marketing activities of spare parts industries in Jilin Province. These marketing strategy is the most important to spare parts industries in Jilin Province. Chapter 6, pointing out the findings, limitations and recommendations for future work of the study.Moreover, the research of automobile spare parts marketing system and marking strategies is still a fledging field, thus giving this paper more important theoretical value , more necessity and more urgency. It is sure that the discussing of marketing system and mode of development can cause some inspiration to management departments and investors, thereby they can better meet consumer demand to promote the healthy development of the automobile industry in Jilin Province.