Analysis On The International Entrepreneurship Strategies And The Influence Factors Of The Overseas Automobile Enterprises

The automobile industry is the important foundation industry of national economy, which is the important symbol on the development level of society and the state economy. How to start international entrepreneurship, strengthen the control of strategic managements, plan the multinational strategics, conform the insid and outside resources of enterprises, construct the core competitive ability of enterprises, reply to the highly complex internationalization tendency and the intense domestic market competition environment and enhance the international competition ability, become the main topic which the automobiles enterprises face in the 21st century. At present the research on the international entrepreneurship of the automobile enterprisestarts is rare.The expansion of automobile enterprises has driven the development of economic globalization, and at the same time, the deepen of economic globalization and the development of area integration have changed the environment and mode of competition among automobile enterprises, and the simple international expansion strategies can not be suitable for the need of international entrepreneurship of automobile enterprises. Since 1980's, foreign automobile enterprises have been changing their strategies on international entrepreneurship, and there were series of new trends of strategies, such as large scale customize, core returning strategy, global scale strategic annexing, complex integration strategy, mainland strategy, service supplying of manufacture companies, etc.The paper is made of 8 chapters:The first chapter: prolegomenon. The chapter introduces the background and the significance of this article, the article research area and the innovative spot.The research content ,the chapter arrangement and he research technique is presented.The second chapter: the chapter summarizes the evolution process of the enterprise internationalization theory, the strategic management theory and the company entrepreneurship theory. It set up the theory background for for further analyzing the international entrepreneurship strategies of the overseas automobile enterprises.The third chapter: the chapter summarizes the entrepreneurial motive of the overseas automobile enterprises on the basis of history , current situation and prospect. It put up the urgent to embark the international entrepreneurship. It analyzes the relationship of the information industry and the automobile industry on the basis of international background.After anlyzing the characteristics of the international entrepreneurship of the automobile enterprises,it points out that the automobile enterprises need optimize resources disposition to realize the maximization of the product value and the enterprise value.The fourth chapter: The chapter discusses the international entrepreneurship strategies in the angle of microscopic enterprises. It discusses the specific strategies from the overall frame. It specifically studies the management, the development and the competition strategies, the relation of the practice and the result. The chapter discusses the theory on the core competitive ability, the value chain, the technology leading, and so on deeply. In the concrete analysis process, this article utilizes the entrepreneurship strategic theory frame, the analysis management domain,the value chain various links strategic combination, expounded the international entrepreneurship strategic eachinfluence factor inner link and the interaction mechanism, proposedthe overseas automobile enterprise from the product output to thepassive domestic product, to the recently initiative localization, is its global strategy extending.The automobile international entrepreneurship thestrategy, is in under the global plan background, reasonably usesthe local resources, reduces the local operation cost, seizes thelocal market on own initiative the strategic adjustment.The fifth chapter: This chapter anlyzes the strategies by using of the theory of the inside and outside environments, the overall strategy management controlment, the profit maximization model and the core competition ability. It summarizes the factors which influence the entrepreneurial strategies of the overseas automobile enterprises. It listes the factor selection model and indicates the standards. The general international entrepreneurship strategy to make the comprehensive analysis, from aspect and so on competitionstrategy, sector selection, mode of entry and implementation safeguardmeasure carried on the elaboration. Implements international starts anundertaking the strategy, the promotion international competitionstrength key is must from the foundation research and development, theproduct development, the supplier manage, aspect and so on scaleproduction, market marketing and service. Its influence factor proof is rests on the baud theoretical model isthe foundation, must internationally study the influence enterprise tostart an undertaking the strategic choice concrete factor, accordingto national, enterprise's difference, affects the factor various, theinfluence to be also various. This article has enumerated themultitudinous influence factor, and has carried on a more detailedanalysis.The sixth and seventh chapter: the two chapters are the demonstration analysis. It takes the General Motors Corporation as the example to inspect and verify the analysis model metioned above.The eighth chapter: conclusion and forecast. The chapter includes the conclusion, the paper limitation and the questions to be researched for further studying.The meaning of this article provides the reference and modle for the automobile enterprises, which develop core competitive ability by the international entrepreneurship.