| Enter 21 centuries, pursue the living quantity becomes the main melody that people live. With our country development, the level of people life increases continuously, people's request is more and more high to the living quantity: many factors, such as pollution of the environment, competition pressure, the high speed of the work, the changement of the life style , cause many kinds of disease outbreak rate obvious rising, especially along with the universality that health hygiene educate, the medicine market will have the larger development future. Face the new market characteristics, the pharmacy companies only inquire into the research, understand the need of the consumer well, develop the product of the full of competition ability, work the marketing tactics well which product appear on market to work with, the companies are able to be favor by the consumer and keep to be in the lead position in vigorous market competition.Hezheng Green TCM Co.,Ltd is a small pharmacy company, which is founded in 2003. It is a small modern company ,professionally produce podophyllotoxin and 4'-Demethyl- epi-podophyllotoxin. In the drastic market competition, establishing right marketing tactics is critical for developing Hezheng Green TCM Co.,Ltd.For leading to the problem the thesis studied, firstly ,it gives a description of the existing state of occupation for domestic and aborted pharmacy industry. Secondly, this text investigates and analysis the marketing current situation of Hezheng Green TCM Co.,Ltd and existing problem by economics, management especially advanced marketing idea and scientific office procedure, analysising pharmacy struct and strengths-threats of Hezheng Green TCM Co.,Ltd. It has carried on the marketing tactics of Hezheng Green TCM Co.,Ltd on this basis and refered to the relevant measures of marketing combining actual proposition of company finally.It is the study result of the thesis to find out the problem and result the problem by changing method. The thesis analysis and discuss this problem and hope to find the subsistent problem and the feasible solution as the base of the further development of the company. It will be to my interest that the paper has leading meaning to the marketing work of our middle and small pharmacy companies whose tactics on market. |
