A Study On Marketing Tactics On The Singaporean Market Of Tianshi Group

Enterprises become the outstanding one on the international arena, must dare to open up the new situation, used new method and technology, even if these experiences were obtained by succeeding on the domestic market by them. Enterprises should regard every new market as a market out of the common. Understand our country and international competition in depth, offer and know extensive social concern and marketing way clearly. Want not to be eliminated, must make the characteristic in a certain field. This text is divided into six parts from far to near in the order of time, have introduced experience and lesson in domestic market and overseas market expansion of lion’s group on day of Chinese enterprise concretely from arriving extensively. The article introduces research background, meaning, method, thinking at first. It is domestic that chapter two has been introduced, current situation of the medical health product trade outside, especially pass and analyze the existing problem and domestic and foreign competition situation of the same trade in health product trade, threat and chance which prominent Chinese enterprises face. Chapter three has been explained and run for the formulation of lion’s group’s strategic objective on day of Chinese enterprise, enterprises are facing " Walk out " Challenge and under opportunity, how last enterprise that the development goals quantity body for being one’s own. Chapter four has described investigation to market of goal and analysis of lion’s group on day. Learn to utilize to make the feasible market tactics, market orientation and launch the work of planning to the investigation result of the new markets of foreign countries as a nonlocal enterprise, place that lets people know the difference of international marketing and domestic marketing. Chapter five passes to marketing and deduction and summary of condition of sales on the Singaporean market of lion’s group on day, have discussed how enterprises launch the formulation from image plan, brand strategy to market share and selling goal on the strange market in detail, and how launch the intersection of marketing and assault of fortified positions under limited condition, how be effectively combine in experience that international market learn in the intersection of Chinese and intelligence that domestic market obtain. The last chapter is in the summaries of Singaporean marketing experience and lesson to lion’s group of day, looked forward to the prospect of lion’s group’s next marketing on day at the same time, and stand on the positions of lion’s group and trade on day putting forward to lion’s group and Chinese health product enterprise’s future development suggestion on day.The article passes to expound the fact enterprises are a master’s current situation and marketing course of overseas market in Singapore, it is engaged in the experience of marketing of health product on the international market to summarize Chinese enterprises, hope to stimulate introspection and development of this relatively weak trade of enterprise, especially health product in China, establish the confidence that health product enterprises launch international marketing. The well can enter the overseas market to find out a set of methods with actual meaning, concrete, operability as consulting and discussing for Chinese health product enterprises.