Analysis The Female Images In The Advertisement From The Feminism Visual

Advertisement,is not only an economic phenomenon,but also a cultural phenomenon.As an important way of information dissemination,the advertisement has significant guiding role to the audience.The development of feminism,makes the status of women is increasing day by day,woman's image and situation in society and family is gradually improvement.women gradually come out of the family to show their own image in the society,and realize self-worth.Female images in the ads,however,still have a lot of position deviation and one-sided phenomenon,which has a strong counter force on the public.If so for a long time,it will mislead the audience,bring a heavy blow to the images of female.Therefore,from the perspective of feminism,this article takes the "super woman" advertising as the real case,makes the study of female images in the ads,try to correct the the position error and deviation of the woman's image in advertisement,and shape the images correctly.By this,the author want to completely change the phenomenon of prejudices and derogatory to the woman's image in the advertisement,and shape the woman's image correctly.From the "super woman" series of ads,we can see that the creative concept of "super woman"brings about the influence and incentives to woman and produces market benefit.If the woman's image is undeserved shaped,it will have a serious negative effect.Therefore,it is very important to shape the image of women in the advertisement.First of all,from the correct positioning the of woman's image,we should break the traditional idea,and build social reality;remove sex imprison,and reflect female autonomy;make in line with the requirements of socialist modern civilization.Secondly,from the correct design of the woman's image,advertising designers and advertising model should establish the healthy values and ideals;break mercenary and money.Moreover,from the innovation design of the woman's image,the design should be unique,bold and artistic.