A Study On The Problems And Possible Solutions In The Kelong's Distribution Channel Management For Refrigerator Products

Kelon group from beginning is the Chinese Refrigerator Manufacture Enterprise's main army. Starting from 1999, the Kelon group entered the high speed development time; the group scale expands unceasingly, the channel network expanded unceasingly. The fast expansion of the channel network also causes groups in channel management questions, at the same time; the question of Kelon group which exists in the channel management also has the universality and the typical nature in the domestic refrigerator profession.This article from the present China refrigerator industrial environment and refrigerator distribution channel development evolution obtaining, compared with comprehensively introduced the domestic refrigerator sub-underwriting channel pattern development evolution as well as the present several kind of typical refrigerator distribution channel pattern. On this foundation, take Kelon group as representative enterprise of the refrigerator manufacturing industry, this article has carried out the analysis of Kelon group distribution refrigerator channel condition, the key analysis has studied when the record of Kelon group refrigerator distribution channel exists the main question and the origin, proposed improvements and specific measurements for the channel managed.Research on the question, the origin as well as the corresponding improvement measure to the Kelon group which in the channel management exists conducts the research and the discussion, not only has the significance to group oneself, moreover also has certain reference and the model function regarding other refrigerator production enterprise.