Kelon Power Washing Machine Limited Distribution Channels Design

Kelon-Weili Washing machine Holding Co.,Ltd is one of the largest manufacturer of washing machine products in China. It adjusts its marketing channel according to the situation of the outside competition. This paper is about the constructions of marketing distribution channel at markets .These analyses include the actual and developments of the local distribution channel. We also analyses the results that the developments of channel bring to this company. These results include the satisfaction of the distribution company and the sale of the products. This paper gives some suggestions to this development.Because this company is in the phase of adjustment according to the marketing change, this paper provides many constructive suggestions for the intense competition in the electronic companies.