| Guangzhou We-Help Beautify Shoes Chain Limited Company by the reputation for the Chinese beautify shoes industry founder is under in the Chinese scale and the personal status gradually enhances, the traditional beautify shoes industry management pattern and under the service scale rapid reforming market background establishes. Because this company had been established too short, lacks the explicit beautify shoes market competition strategy, thus in the completely open beautify shoes industry market competition, the market share withers, product profit ability drops, the economic efficiency landslide, the management situation is stern. The author attempts through to this company market competition strategy research, guides this company to use own superiority fully, holds the market opportunity, dodges the market risk, the improvement management condition. At the same time, also gives the comment and the suggestion for the entire beautify shoes industry healthy development.The author in the thorough investigation entire beautify shoes industry market present situation foundation, uses in the market marketing study market segmentation and the goal market choice theory, has carried on the segmentation to the beautify shoes industry market, had determined the We-Help beautify shoes should participate in the competition the goal market, subsequently utilizes the Baud in five kind of competition strength model analysis research aim market industry structure, and has with emphasis analyzed the main competitor situation, then used the SWOT analytic method to study the We-Help beautify shoes to be opposite in the competitor superiority and the inferiority and in the goal market environment opportunity and the threat, finally he used the general competition strategy theory, had determined the We-Help beautify shoes should adopt market competition strategy. The thesis through utilizes the market marketing study and the market competition strategy correlation theories, the union entire beautify shoes industry market present situation and the We-Help actual situation, the research obtains "By the total cost leading strategy participation entire beautify shoes industry market competition" conclusion, and proposed the We-Help guarantee total cost leading strategy measures.Merges the world economics integration gradually along with our country economy in the tide, beautify shoes industry management pattern rapid reforming, each beautify shoes enterprise faced with more and more complex competition environment and more and more intrepid competitor. However, because the beautify shoes industry beginning is low, the enterprise is not strong to the market strain capacity and with match competition ability, simultaneously lacks the explicit competition strategy. Although this article research only solves the We-Help competition strategy formulation problem, it is give a great help on the problems which how can play certain model role to each beautify shoes enterprise by the reasonable market competition strategy participation domestic market competition. |
