A Market Analysis On Shoes Cover Exported From China To Mexico

The aim of this thesis is to analyze nowadays Mexican and Chinese markets and its commercial relation, using different research methodologies, in order to evaluate the feasibility of exporting "Shoes Cover product" from China to Mexico, considering actual Mexican weather and socio-economic conditions.. For the geographical location, Mexico has defined rain periods in specific zones of the country, which usually generates some inconvenient among Mexican population when its shoes get wet, dirty or damage because of the rain. Observing this frequent situation year over year, a business opportunity was identified and "Shoes Cover product" seems to be the solution to fulfill our potential market needs and preferences. Therefore, through this market’s analysis all relevant aspects will be considered and studied, in order to identify the possibility of importing in near future.