The Users' Perception Value And Satisfaction Of The Information Resource Of Tourism Websites

Currently, with the development of network technology, tourism websites are growing, which will provide more convenient, promote the tourism industry to develop faster. According to the 19th statistics report, which was released by CNNIC, the number of Internet users has reached 137 million. The number of Internet users in China is less than the United States, ranking second in the world. The enormous group of netizens will become a huge tourism potential customers. Usually , the Internet users will first look for the online tourism information: looking for tourism destination, choosing tourism attractions, understanding tourism route transport, catering and accommodation, the temperature and other weather conditions. Similarly, the booking ratio of the Internet online is the highest, which will provide a broad marketing for the development of the website. However, during the process of the tourism websites are developing rapidly and the rapid convergence between the tourism activities and the e-commerce, a major problem is exposed: the information provided by tourism website failed to win the online travel users' satisfaction.With the tourism website of Xie Cheng ( http://www.ctrip.com) as the research sample, the thesis adopts related theories such as customer value theory and satisfaction theory to study user value perception and satisfaction about tourism website infonnation resource from the individual point of view. The thesis adopts statistical analysis to process the data obtained from the questionnaire to study interrelationships between user value perception, the gap between perceived and expected value, and users' perceived value and satisfaction. Based on these analysis, the thesis studies how to improve information service provided by the tourism website from the perspectives of users' value and users' satisfaction, so as to make suggestions on how to effectively explore and utilize information resource provided by the tourism website. The outcome of the research includes the following three aspects:(1)The users' perception value of the information resource of a tourism website includes the following six categories: Service, Experience, Quality, Image, Cost and Security. The outcome of the analysis shows that the above six aspects effectively reflect the users' requirement about the information provided by the tourism website.(2)There is a gap between the users' perceived value and their expected value.(3) The users' satisfaction is affected by the satisfactory disparity and the perceived value. Different aspects of users' perceived value have different effects on the users' satisfaction, among them the service affects directly the satisfaction, while cost have the least influence on it.