Research On The Impact Of Tourism APP User Experience On User Satisfaction

With the rapid development of the Internet,especially in recent years,the explosive growth of mobile terminalst,electronic commerce has been rapidly transferred from the computer Internet to the mobile terminal,which change the way of people's travel way again.At the same time,people's living consumption level has been further strengthened,traveling has been accepted by more and more ordinary people.As an indispensable part of online tourism,tourism APP has gradually infiltrated into the travel activities of tourists and directly affected their travel experience.The rapid transformation of the supply relationship between users and market demand,the user experience become the key to the development of enterprises.Although the “price war” of travel mobile e-commerce companies has triggered a huge amount of user downloads,Frequent uninstallation by users is also attracting attention.Accordingly,how to improve the user experience and accumulate users is of great significance.Based on the perspective of the user experience,refer to the previous models and Tourism APP's characteristic,user experience in this paper is divided into five dimensions such as sense,service,interaction,security and convenience experience.Based on the literature review,this paper constructs a conceptual model which reveals the relations between user experience and customer satisfaction,with the customer perceived value as an intermediary variable and also proposed eleven assumptions.This article proposes an APP user experience measurement scale and adopts a study method which combines literature review,questionnaire survey and Structural Equation Modeling,and with the help of SPSS 21.0 and AMOS 21.0 analyses of questionnaire data.Based on empirical results,concludes that the Satisfaction to use of the Tourism APP.Through empirical analysis,conclusions can be drawn: Five dimensions of tourism APP user experience would have a direct positive effect on the user satisfaction;Except the interactive experience in the five dimensions of user experience,all other dimensions have a positive effect on the user perceived value;The Perceived value can contribute directly to the user satisfaction;Perceived value have a intermediary role between sensory experience,service experience,security experience,convenience experience and user satisfaction.Finally,based on the empirical research of Tourism APP,this paper studies the relations between user experience and customer satisfaction.This let us know the importance of customer experience.In therelevant conclusions,which improve customer experience recommendations in Tourism APP and enrich the theory of Travel APP user experience theory.