The Strategy Of Guangzhou Real Estate Enterprises To The Property Control Policy

Along with the land-use system and the reform of the housing system, the launch of China's real estate industry in a sustained and rapid development, on the economic and social development has steadily increased. While increasing the state and local government revenue, and improving the conditions of urban and rural infrastructure, the other has greatly improved the living conditions of urban resident, the residents changed the ideas and views. Meanwhile, the real estate industry is also over the socio-economic stability and sustained development which had a tremendous impact, over-emphasis is on commercial housing and economic development of positive role. But they forget that the scarcity of land resources and housing, as a feature of daily necessities, Which led to a series of social and economic problems. At present, some cities in China, there are some strange phenomena, such as "Some people have multiple rooms, while others did not", "anyone complain prices are too high, the moment can not afford to buy. and some people have complained that there're too low housing prices, the purchase is a good opportunity. " These phenomena have a serious impact on the construction of a harmonious society and sustainable economic development.In view of this situation, the central authorities have adopted a series of macro-control measures, From the end of 2004 played in 2006, to stabilize the rising price of real estate limit excessive growth, maintain the healthy development of real estate, land supply, the granting of loans, housing provident fund management, Inhibition of housing prices to the entire sector and the integrated control, the central successively adopted a series of macro-control policies : Central Bank 121 documents, 831 land deadline, the central bank raised interest rates twice, 4-5, on the "State 6" and the "8" Banking Bureau 212 documents, and local governments have promulgated a series of real estate documents, including the Guangzhou area, "Spike seven." Their purpose is to prevent the growth in real estate investment progress . They have comprehensive and profound impact on China's real estate development status.Due to the impact of policies at all levels, as well as land and capital markets which raise the threshold, real estate development, product quality, more and more follow-up management attention, and real estate enterprises survival of the fittest process will accelerate. Under such circumstances, real estate businesses will go from here is about life and death. Based on the real estate market in Guangzhou by 2005 and 2006, related policies, major developers enterprises corresponding strategy, adapting to the orderly development in conjunction with government regulation, together to create a harmonious and healthy real estate market. This paper is divided into four chapters, each chapter as follows : the first chapter on real estate control policies introduced background, analysis of the policies introduced the motive and purpose; ChapterⅡfrom the market and market players will focus on two aspects of real estate control policies reflect the real estate industry and the impact of the problem ; ChapterⅢby the "Spike seven" local policy analysis for the real estate control policies in Guangzhou real estate enterprises and the impact of the problem ; ChapterⅣto address all the issues raised were real estate enterprises in Guangzhou specific responses. This paper from the government in regulating the purpose of supply and demand in the market and for development, Analysis of the real estate market and real estate industries targeted by the Guangzhou policy implications arising from the issue, in order to solve real estate enterprises, the market has the impact of policy development, the corresponding countermeasures.