Hunan Ideal Life Garden Marketing Proposal

With the commercial housing system establishing, the market of the real estate moves towards standard day by day. The competition among Chinese real estate enterprises is fierce. It is important to have a perfect proposal in the fierce competitive environment. Hunan ideal life garden is a top-grade house project developed by Zhenpeng Co.,LTD in Chenzhou. To win the real estate market, the project must have a perfect proposal. The purpose of this paper is to offer a marketing proposal about this project according to the development of real estate market in Chenzhou.This paper use Hunan ideal life garden as research object. The author has accumulated abundant firsthand materials after doing market research. This article mainly includes four parts. Firstly, by analyzing macroscopical environment and the real estate market in Chenzhou, market orientation and market segment are definite. Secondly, based on the market orientation, this project marketing tactics is made. The marketing tactics include product strategy, price strategy and sell tactics. Furthermore, the author supply brand popularized tactics, not only arranging the branch tactics according to the schedule, but also direct how to make up the appearance of the sale center in detail. Finally, the author gives some suggestions about how to sell the real estate project which should guide the enterprise's future work and other counterpart's work. To research the project marketing proposal, this paper adopts many classical marketing theory, such as SWOT analysis theory, district market orientation theory and so on. This paper provides a perfect marketing proposal about Hunan ideal life garden project by integrating the professional theory and the project.