Research On Global Management Tactics For XJ Company

With the development of economic globalization and information globalization, the home and abroad environment which enterprises relay on is changing by each passing day, and enterprises arc faced with competence and challenge worldwide. In order to have the share of market, on the one hand, enterprise do their best to enhance their core competence for the satisfaction of varied needs of customer, on the other hand, to expand market covers which can bring utility of mass economy so that can acquire profit maximally. Therefore, crossed-country management is highlighted by manufactures day by day, and enterprises are eager to find safety method of expanding international market.This article briefly illustrates relevant theories of market selection and entry mode, such as: international product life cycle,transaction cost theory for variety entry mode, ETC., Deeply analyses the operate statues & existed issues of XJ company, exploits both inter and outer environment of XJ company by SWOT tool, and then finds market opportunity with international management according to the analyze report, formulates plan of global market development for XJ company.By breaking down the international marketing process of Asphalt Mixing Equipment made by XJ company, this paper formulates company tactic on selecting,segmenting,positioning target market; decides the key target market by scientific selecting standard, defines the entry mode of market through cost analysis of variety channel. As a result, this article points out that XJ Company must carry out export-oriented short distribute channel of industrial product so that can fully utilize company competitive advantages for further development.