The Marketing Mix Innovation Of Guangdong High-tech Enterprise B Basing On The Theory Of 4V

21st century is the era of knowledge economy; High-tech enterprises are important carriers of knowledge economy, so they are the first developing objects by many countries. The first task of high-tech enterprises is to develop high-tech. However, the advanced technology in fierce competition in the market will not necessarily be successful. Many high-tech enterprises fail for advanced technology but failure marketing. Meanwhile, there are many famous success high-tech enterprises in the world. Guangdong Province also has so many successes and failure enterprises, such as the recent rise of Han's Laser and Mind ray Biological Medical Company.At present, Guangdong high-tech enterprises have a problem that is the bottleneck of marketing innovative behind technological innovation. To ensure Guangdong high-tech enterprises have more competitive. This paper studies the marketing mix innovative of Guangdong high-tech enterprises. This has a higher theoretical value and practical significance to enhance the core competitiveness of Guangdong high-tech enterprises. In this paper, the main contents include the following five parts.The first part deals mainly with the background of the research, meaning, method and content. The second part reviewed of the marketing mix theory, innovation theory and previous studies. Then focuses on the 4V marketing theory, and used it to guide high-tech enterprises in Guangdong marketing mix model building. The third part is investigative research of QQ high-tech enterprises. Discussion on the high-tech enterprises in Guangdong marketing situation and the characteristics, and to analyze summed up. Part IV solves the problem. 4V theory as a guide, connecting with 4P specific strategies to build a marketing mix model in adapt to Guangdong high-tech enterprises. Part V of the paper is summarized and Prospect.