The Study On The Exploitation Of The Cultural Tourism In QinShui County

21 century is an era of knowledge economy, people have stronger desire to seek for knowledge than before. Culture tourism is becoming a main stream of traveling development and beloved by people. As a comparatively poor county of Northwest zone in economy, QingShui County has abundant cultural resources. Developing cultural industry is a good way to get rid of poverty and implement spanning development. So it's a good choice to develop cultural tourism.As theory basic of continuous development, life period of scene, traveling anthropology, using the method of literature analysis and investigation of local place, the article research how to deplore and develop cultural tourism in QingShui County, in order to realize and understand cultural tourism and it's important role in social development deeply, provide reference for traveling development and for some places where are similar to QingShui County.The article is six chapters mark. Chapter I set forth this article's research background, theoretical basis, the purpose of the study and research ideas, and in this part, I make a definition of culture tourism: culture tourism is an intercultural communication process in which people takes culture as motivation and the purpose is to widening ken, increasing knowledge, cultivating the temperaments by the tour observing, coming reach feel, experiencing the heterogeneous culture.Chapter II expounds the basic situation of geographic location, his evolution, natural conditions and society condition of QingShui County. The culture tourism resource of QingShui County is divided into five kinds for history, natural, religion, art and country culture tourism resources. Then article evaluates the culture tourism resources of QingShui County from the aspects for the culture tourism resource present situation, developing potential, developing condition and so on, and thoughts culture tourism resources of QingShui County have value for development.Chapter III has discussed the strategic objectives, strategy pattern choice and tactics pattern choice of culture tourism develops of QingShui County. The strategic objective is to take the town of QingShui County as center, NuiTou river lifestyles as main line, be tied all kinds culture such as XuanYan culture, the Han Dynasty culture, Song Dynasty and Jin Dynasty culture, water culture, religion culture art culture, celebrity and military affairs culture, and various natural ecology culture, realize common development, and sparing no effort molds XuanYan Home Village image. Should adopt the pattern that the government leading factor, three excellent conversion, point develop on the grounds of style and axis style on strategy. In the tactic separately adopts different model for different culture tourism resource, such as integrating lifting, the demobilized respectively, the in-situ concentration, the direct use, draw a farfetched analogy, short-term performance and so on.Chapter IV think that QingShui County should give first place to in the homeland customer marketplace: peripheral area and province, and abroad customer marketplace give first place to Hongkong, Macau, Taiwan Japan and Korea. All this are bases on analyzing in history and current situation. This chapter discusses culture tourism development of QingShui County should realize a product escalating, rich product mix, pay attention to individual tourism market, and should develop kinds of subject tourism products corresponding five class culture tourism resource, products such as in search of things related to self s ancestors offer a sacrifice to ancestors, well-being body health care, suspension of schooling tour, religion tour, agro-ecology tour and so on. In this chapter green hill and elegant water and Xuanyuan Home village culture tourism image is shaped, culture tourism promotion fundamental tactics is discussed that excavating culture value, orientating culture, the overall marketing and pay attention to distributing.Chapter V mainly put forward some advices on cultural tourism of Qingshui County, that is to strengthen the protection of the resources of cultural tourism, to reinforce all kinds of the service establishment of travel sites, strengthen policies and make all branches into coordinated development, to improve the structure of investment to extend sources, boost the service quality of practitioner to ensure the quality of travel, set up information consultation system to provide the pre-sell and post-sell services of productions, and increase dissemination work to improve the repute of Qingshui tourism.Chapter VI is epilogue, which summarize the whole and put forward some study prospects.