Research On Comprehensive Culture Tourism Resource Of Development

Culture is the soul of tourism,the deep development of cultural tourism resources have been paid attention to by tourism academic researchers widely. However, relative theories’ research is not deep. It is an important problem to solve how to develop deeply cultural tourism resources, how to enhance competitive ability of tourism destination and how to embody the value of tourism resources and complete the sustainable development. Qitai County has a long history and abundant cultural resources, and has excellent resources’ condition to develop cultural tourism.Based on the summary of relative researches of cultural tourism, it is necessary to define the conceptions of cultural tourism, cultural tourism resource and comprehensive culture tourism resource of development. By using the method of literature, field researching, questionnaire survey, employing step analysis and Delphi method to collecting data and information and guided by tourism sustainable development theory, according to the theory of “Three Factors”, it can establish the development value appraisal system of cultural tourism resource with setting three evaluated levels of attractiveness, vitality and environmental capacity.By the analyzing of Qitai County’s cultural tourism resources development and survey, based on Chinese standard classification, investigation and assessment of tourism resources about the classification of cultural tourism resources. With the character of cultural tourism resources’ distribution, cultural tourism resources are classified three parts in the space; three parts are the south, the north and the middle. From the view of the overall space of cultural tourism resources, valuing each of three parts’ development value of cultural tourism resource, the result is that the south is good, the middle is little good and the north is worse, then, the deep development priority of cultural tourism resources is that the south is first, the middle second and the north third. In the view of the tourists’ feeling about cultural tourism resources, doing questionnaire survey and analyzing the survey results of the development’s problem and tourists’ appraise of cultural tourism resources.With the development value’s evaluation of cultural tourism resources and the tourists’ perception survey analysis, deep development is started by three layers which are cultural tourism resource, scenic spots, product and market. In the layer of cultural tourism resource, there are some actions that are cultural resources’ function classified, space and theme developing in deferent time, strengthening the cultural image, innovating cultural experience, protection and development equal emphasized, paying attention to integration of resource and environment, deeply digging cultural stratification and exquisite tourism commodity. In the layer of scenic spots, it should be that auxiliary facilities should be complete, management and service be improved, the talent and technology be increased, government’s guide and support be enhanced, community engagement and cultural construction’s enthusiasm be raised. In the layer of product and market, the suggestions are that tourism plan line should be innovated and exquisite, tourism product be rich, segment market and marketing be innovated.