| Economic globalization is apparent trend in current world. Along With China accessing to the WTO, domestic enterprises participate to international economy and competition is more and more. The textile and garment industry, as the mainstay industry in FuJian province, is losing its competitive advantage gradually, confronted with unparalleled and unprecedented Challenge, It is inevitable for this industry to acclimate itself to internationalization trend. Especially to textile garment industry which is saturated in domestic market, entering into international market and looking for new developing space is only way. So that it can keep and promote its competitive power.There are a lot of literatures and documents on internationalization operation of textile and garment enterprise, but few of them are specialized in the situation in Fujian province. At present, the internationalization operation of most textile and garment enterprise in Fujian is at its first phase: international trade, while direct foreign investment is very few. Direct foreign investment of this industry also partake problems like small investment scale, dispersed management, lacking of competitive advantage, and weak ability to cope with changeable International market Situation and so on. Therefore, the author focuses this article on the textile and garment enterprises in Fujian Province, searching and analyzing its applicable internationalization strategy which is an important subject to study, and a proper solution of which can effectively accelerate the healthy and long-term development of textile and garment enterprise in this Province.Aiming at the beginning of 2005, after textile and garment enterprises in Fujian Province enter "Non-quotation times", through analyzing the external environment and industrial competitive advantage, this article probes into some applicable internationalization strategies of textile and garment enterprises which it might choose in Fujian province. |
PDF Full Text Request