Commercial Enterprises Cluster Formation Mechanism Study

The study of the industrial cluster at abroad is already in full swing. At home, the industrial cluster also beginning to show results. The study of the industrial cluster at home and abroad were more concentrated in the industrial cluster theory and production industry cluster, but the less study on the commercial enterprise cluster. On the basis of previous studies, The paper analyzed the commercial enterprise cluster's features. Thought that the commercial enterprise clusters formation are the result of the regional factor and the agglomerate effect play role together. The regional factors include geographic conditions, economic development, historical and cultural factors, policy and institutional factors, etc. And the paper established model to prove that these factors for commercial enterprises cluster formation have important implications. There are seven aspects of agglomerate effect, cost savings, Professional division of the marketing flexibility, effective supply of labor, knowledge spillovers, trust, regional brands and the ability to upgrade lobbying. The paper use graphic to express the commercial enterprises cluster's formation mechanism under performance of the regional factor and the agglomerate effect together. As an example, the paper analyzed development status and problems of commercial enterprise cluster of Nanning city, and proposed some policy and recommendations to promote commercial enterprises cluster formation and development of Nanning city.