The Strategy For Construction Fasteners Of Textron Fastening Systems (China) Company., Ltd In China Market

I am employed in Textron Fastening Systems, and responsible for the sales management of construction fasteners.Textron Fastening Systems is a sole affiliate corporation of Textron in China. Textron is the first cross-national fastener corporation, which is set up in 1923 and the headquarter is in US, 9000 employees all over the world, and affiliate in 16 nations, the clients distributed in 150 nations, the annual sales reaches 3 billion US dollar.Textron come into China market in 1997, and acquired the immense achievements by ten-year development. Like many foreign enterprise operating in China, the development path that Textron in China is very typical. Based on the different development stages, Textron chooses the different marketing strategies to ensure the core competitive advantages. By utilizing some marketing theory as analyzing tools like the product life-cycle, market segmentation, value chain, competitive advantages, the document analyzes deeply the evolving course of China marketing strategies, and the relative background/course/result/problems in different marketing implementation, the successful experiences and lessons.This document integrates the MBA theories and the actual marketing management, and makes a profound conclusion on the marketing strategies management from the company manager's angle, and refers to the further researching issues, and hope to be constructive references for the China fastens companies developing abroad.