Ikea Brand Management Stratage And Its Effect To Our Companies

Recently, brand has already been familiar in our lives, we always consider brand when we do shoppings settling,working and etc. so how to manage brand has already become important. IKEA has affect the word histrionic. The weird way let the people are at proper house of shopping become a special experience, deep exits seemly serious and not enough attendant,Special features restaurants Exquisite sample products sofa and chairs that people can sit at wills,bulky boxes and huge shelves,the flat panel packing by yourself. The year 1998, IKEA facing the unfamiliar and the most complicated Chinese market chose the self-run. During these years, IKEA continuously compromise, In china, the price is the lowest in the world, The return of goods period of the market product prolong till 60 day,; Shanghai IKEA also chooses the worthless place to open. Guangzhou IKEA opened last year and chose the place near the rail station. The test of the Chinese market perhaps be IKEA expels the district difference interference, conduct the threshold of the global market completely.The paper's innovation:This text analyze IKEA brand management strategy in the Chinese market, put forward the domestic furniture market a few key problems that reside the brand management and what should notice, how to fix the product position is the beginning of the brand, The brand management is a process for follow the sequence and advance gradually, and then condense on the brand culture finally, become the one and the only special features of business enterprise, thus build up the relation ship of furniture brand and consumers. The brand management still wants to make use of the new technique well, walking to internationalize the route.