The Study Of Operation Patterns Of Tourist Website

Tourist industry is one of the having the strongest developing momentum and the biggest scale industries in the present global economy, according to a forecast, our country's tourist industry will maintain annual average 10.4% increasing speed in a future decade, of which, the business tour will achieve 10.9%. By the year of 2020, our country will became the biggest tourist destination and the fourth biggest source of tourist export country. Therefore, tourist industry will maintain vigorous developing momentum in afterwards few years.Electronic commerce applying in tourism has showed strong advantage in transmitting information, online marketing and so on, therefore it becomes a inevitable trend of tourist economy development. World Tourist Organization had already, early in its year of 2001 report, predicted that the global tourist electronic commerce would increase in continuous five years by the speed of more than 350%, according to statistics, our country's online tourist market has a share of 3% of the whole tourist market last year, in international market online tour has a share of approximately 25% to 30% of its whole tourist market, and following the year of 2008 Beijing Olympic Games and the year of 2010 Shanghai World Fair will be held, the demand of tourist services of domestic hotel room reservation, ticket booking, going on holiday and etc. will increase sharply like blowout. Furthermore, 3G, development of credit card, internet technologies increasingly come to maturity and national policy trend and so on, these factors all have showed that our country's online tourist market contain enormous developing space.As the pioneer of electronic commerce, USA has been in the leading position of the world either in network security or in the amount of transactions made. After having experienced three important Information Technology application developing stages---computer reservation system (CRS), global distribution system (GDS) and internet, the network business of USA tourism has continuously perfected, and already formed online tourist industry system containing relatively complete types and functions, and covering all aspects of tourism. By contrast, Chinese tourist electronic commerce is still in its initial stage, have quite a big gap to the developed countries' website. This paper attempts, by contrasted analyzing the domestic and foreign different kinds of typical tourist website on operation environment, service types, service targets (aimed customer group), marketing patterns, operation patterns, profit patterns and multi-aspects, to preliminarily discuss the best patterns of operation of different kinds of Chinese tourist website, so to be able to provide the reference for the development of domestic online tourism.