Study Of A Company's Development About Electronic Payment And New Products

With the information age,internet and telecommunications services develop rapidly, information transmission has become more transparent,and competition has become more intense among enterprises.Because the combination of traditional industries and the information improve business competitive advantage,so electronic commerce development shows unprecedented prosperity,and payment is important part. Internet-based online payment service grows the fastest,and accounting for the lion's share of e-commerce.Meanwhile, the development of telecommunications industry provide a good environment for mobile payment,and mobile payment services has been a lot of convenience for its business operation,including online payment industry buyers.A company was formed by China Mobile and China Union Pay,so a joint venture with shareholders of mobile payment services have the resources to carry out an advantage,and other traders into the mobile payment services have a high threshold.Although great progress in mobile payment space,but excessive reliance on shareholder resources sustainable development of the company increased the risk of A,then creating a stand alone businesses and building their brand become A's next focus of the study.This paper analyzed online payment and mobile payment industry's development situation, combined with the challenges and opportunities of A, analysis the feasibility of new product "soopay",and summarize ways and means to carry out.First of all,I introduce electronic payments in online payment and mobile payment market status, analysis of operating characteristics of the two respective industries, then analysis of the industrial chain, and the advantages and disadvantages of the two sides.Secondly,I introduce the A's current development status of mobile payments industry,analysis the company's strategic goals, existing products, business models, development bottleneck. Combining the analysis of online payment services to explore how the company engaged in the Comprehensive payment.Finally, I analysis new products, product features, business models, etc. and propose recommendations for improvement.