Analysis Of Blue Ocean Strategy For China Mobile

After nearly 20 years of development, the rapid growth of communications technology, telecom enterprises in expanding their market, the increasingly fierce competition among enterprises, especially in the mobile communications industry. As a result, fighting for customer groups, profits development advantages, market competition is particularly intense, such as how to get out of the price war trap, open up a new market space, provide more value to customers in the same time, so that the enterprises could have higher revenue and profits. China Mobile to maintain sustained and rapid development has become a major issue. China Mobile and Blue Ocean Strategy is the key to the future development of the strategy will come through "value innovation" strategy, enterprises and the creation of value for the buyer leap to creating and increasing the value of existing industry fails to provide certain elements, and get rid of the existing industries and to reduce the value of certain elements, Enterprises may also seek "difference" and "cost leader", that is, at a lower cost to the buyer on the value of the breakthrough, thus completely shed competitors. China Mobile may have opened a huge potential demand, and create a new market space and the development of space create more brilliant achievements.To China Mobile, "Blue Ocean Strategy" has a strong practical significance. The development of the new strategic thinking for "Blue Ocean Strategy" can provide the vision and practical guidance to the enterprises, and actively practice the country's development strategy, that General Secretary Hu Jintao declared "Walking the road of independent innovation with Chinese characteristics and fighting for constructing an innovation-oriented country!" at the National Conference of Science and Technology.