Sichuan Gute "blue Ocean - Growth Strategy Research

During 30 years after China's reform and opening up, the industry of construction has been booming, resulting in a rapid expansion and increasing market of special construction. Sichuan Gute special construction company was born and rapidly growing in this context, specializing in structural reinforcement, construction's adjustment and translation, bridge jacking, underpinning and displacement, soil reinforcement and grouting, and other special services. Within a critical period of business growth, Sichuan Gute Co. has to remain an invincible position in new competitive environment, and continue to explore the "Blue Ocean-growth" strategy in the continued growth process.I raise the issue based on describing the background, pointing out that the significance and value, methods and contents of research. Based on Blue Ocean strategy and the growth-oriented strategy theory, we extent the idea of a "Blue Ocean - Growth" strategic matching model. For the external driving force, I analyze macroeconomic trends, characteristics and market demand of special construction industry, industry competitive conditions, and get opportunities and threats that exist in Blue Ocean pulling powers. For the internal driving force, I present the historic development of the company, the evolution of its business structure, management status and problems, and sum up strengths and weaknesses of the company's growth driver. Based on "Blue Ocean - Growth" strategic matching model, I induce Sichuan Gute's strategic objectives and positioning, and the corresponding measures for implementation of the strategy.I conclude values of innovations of the research:(1) I seize the theory of Blue Ocean strategy and growth-oriented strategy related to the issue, combining with the enterprise-specific practice, and I give the general research framework of "Blue Ocean - growth" strategic match in the high-speed developing special construction industry.(2) I raise the issue in the light of two-dimensiona relationship between external Blue Ocean and internal growth experienced in the company's development. I present in-depth analysis of the two dimension of "Blue Ocean - growth" strategic matches combining business operating practice in the problem-solving ideas. The conclusions has strong innovation of application and practical guidance value.(3) In this paper, I get the company's strategic position with the "Blue Ocean - Growth" strategic matching process, and give specific measures of the strategic implementation, resulting in direct guidance for practices.