The Research And The Application For The Risks Of China Mobile Communication Enterprise's 3G Investment

The application of 3G technology, which is called the Information Revolution, will definitely change the social production and life style of human beings. It brings not only the uncommon opportunities for development but also the baptism. In this circumstance, Chinese mobile communication operator requires huge investment to build up the 3G network. However, under the background of competitive socialist market economy, whether the investment is made correctly or not will directly lead to the life-or-death of the enterprises. This means that, only the investment risks are forecasted and analyses reliably and scientifically could the preventive methods and the solutions be taken towards the future risks, and finally avoid the potential economic loss.This paper, from macroscopic view, extends the general industry development model towards the three factors model GCS (Government-Customer-Substitute) which influence the development of China mobile communication operation industry. During the development of mobile communication operation industry, these three factors influence one another, and finally an organic live relationship is formed, like the control of the government affect the enterprise development, and at the same time affect the customer and the substitute's influence upon the enterprise. This means that, in the GCS model, the government is in a pretty specific position.This paper, starting from these factors which influence mobile communication operation development, compares and analyzes the actuality of China mobile communication operation from the three layers of customer requirements vs market diversification, substitute product vs enterprise competition, government control vs government relationship. And it further discusses the major risks that the existing Chinese four main operators will be facing at the time of developing 3G investment.Enterprise's investment strategies will not be implemented until the project is carried out; as a strategic process, the project will change the status and the conditions where the enterprise is located. Being a integrated project, 3G project comprises the communication network construction, the operation supporting network construction, the network manager supporting network, the operation flat roof, and the qualified establishment construction, etc.. This paper combines the correlative knowledge and theories of the multi-project management, aims at the distinct market formats the four main communication operators are facing, proposes various risk response strategies and advice according to the GCS factors which influence the development of mobile communication operation, classifies the 3G projects, and finally briefly explains the risk evaluation means for different projects.