Research On Strategy Of Development Strategy For Chongqing SiShuang Sanitary Products Co.,LTD

The rapid economic development and the improvement of people's living standards, the development of disposable hygienic products industry is faced with great opportunities. Meanwhile, the decrease in profit, increased costs, and raise the threshold for the sale terminal industry is not regulated and competition would lead to disposable hygienic products industry, facing shuffling stage, intense competition, development difficulties that in the near future the industry will face a real integration. Chongqing SiShuang Sanitary Products Co.,Ltd must adjust their development strategies and seek new economic growth points, the development of Chongqing SiShuang Sanitary Products Co., Ltd autumn major strategic significance.In the environmental-based management strategy under the guidance of the concept,in view of the disposable hygienic products profession competition structure and Chongqing SiShuang Sanitary Products Co.,Ltd own condition, unifies domestic disposable hygienic products, the demand environment and the development situation, systematically has analyzed Chongqing SiShuang Sanitary Products Co. , Ltd's disposable hygienic products market development present situation and the market demand tendency, unifies the method through qualitative and the quantitative analysis, has carried on the appraisal to the Chongqing SiShuang Sanitary Products Co.,Ltd external environment and internal resources condition, discusses the present stage Chongqing SiShuang Sanitary Products Co.,Ltd to face"the opportunity and the threat".Meanwhile, through its internal resources and the capacity to carry out an in-depth analysis, Chongqing SiShuang Sanitary Products Co.,Ltd summed up the development process of " the superiority and the inferiority." In accordance with the "five forces" model competition analysis showed that other industries with disposable hygienic products company in Chongqing SiShuang Sanitary Products Co.,Ltd replace a larger threat,the threat of the supplier and the threat of the buyers gradually increasing. In the above analysis foundation, applies the analysis of SWOT, further carries on the internal and external environment for characterization and categorization, it reached the alternative strategies. Then, analysis of SWOT will combine EFE and the IFE matrix quantitative analysis to construct strategic plan SWOT Company, determine the company should adopt growth-oriented strategy (SO strategy). SO strategic region of the three strategic options, the paper presents the development strategies of several companies in Chongqing SiShuang Sanitary Products Co., Ltd alternative strategies, has carried on the appraisal and the choice with the QSPM strategy tool to various strategic plan. Has determined Chongqing SiShuang Sanitary Products Co., Ltd's developmental strategy. The author proposed conforms to Chongqing SiShuang Sanitary Products Co., Ltd growth service level competition strategy. Finally,The development of the company's strategy and stage of strategic focus.Papers studies thought that, Chongqing SiShuang Sanitary Products Co., Ltd's company level strategy should use the market development strategy; the service level should pick the basis different product combination to use the variation strategy and the cost leading strategy separately, the realization Chongqing SiShuang Sanitary Products Co., Ltd's fast growth.