Xinjiang Tianmu Agricultural Farming Group Limited By Share Ltd Strategic Study Of Egg Products

With the market competition of China’s egg products growing,has become one of the important tasks of relevant enterprises how to implement the development strategy of egg products effectively.At present,the development space of China’s egg products market is large,the number of enterprises has increased,with the escalation of consumption demand and consumption structure,making the egg products industry more competitive this paper focuses on the research of Limited by Share Ltd.Egg product strategy of Xinjiang Tianmu agricultural farming group,on the basis of the analysis and Study on the related theory at the same time,a comprehensive analysis of the key operating status of Xinjiang Tianmu agricultural products egg group,pointed out that the current Xinjiang Tianmu agricultural group and its culture The basic situation of professional cooperatives.After the macro environment of Xinjiang Tianmu agricultural product strategy group egg PEST analysis was carried out on the development of the industry environment of Potter five competitive forces model,and has carried on the comprehensive analysis of SWOT,in order to fully clear the current implementation of Xinjiang Tianmu agricultural group strategic environment egg products,lay the foundation for effective implementation the strategy for its development.And the analysis shows that the current strategic environment of egg products in Xinjiang Tianmu agricultural group as a whole is good,but the market competition and external threats facing more also,so the implementation process must according to their own situation and disadvantages in the future product strategy,system Set and implement effective product strategy.Finally,based on the analysis of this thesis,the overall goal of the development strategy of Xinjiang agricultural products,the egg Tianmu group,combination strategy is studied,and focus on policy support,strengthening the base of cooperation,to build high technology breeding base,refined the whole process of operation,put forward the corresponding strategy of shaping the brand of laying hens,to ensure the smooth implementation of the development strategy of Xinjiang agricultural products of Tianmu group egg.