The Research Of How To Constitute An Intellectualized CRM System In The Teams Of Estate Industry

Customer Relationship Management holds a important position in the real operating of enterprise. Under the background of buyer's market economy, enterprise can or not seize customer's needs , occupy customer resources maximizely, play a basic and directive function on its target of acquiring profits persistently, which also directly decide the success or failure of its operation. At present, the research of domestic cultural heritages to the Customer Relationship Management's analysis is concentrating on macro theories,but ignoring the research of actual implement tools and models. This thesis choose a real estate company in Chongqing city, which has regular management, new ideal of enterprise and better basis of enterprise's informanization administration ,to carry out the substantial evidence analysis on micro-level,and through the research of its present condition of customer's need analysis,management model,enterprise culture, strategy of the middle and long term target, business process , knowledge and technical ability structure of its employees,and need of business management,to find out its problems and reasons,and on the basis of drawing the lessons from the abroad Customer Relationship Management models, to set up the model of the intellectualized Customer Relationship Management which according to the actual condition of enterprises in our country. I hope through the setting up of this model can provide a operative method and working procedure for the enterprise,and let other enterprises can base on the model as reference when they are carrying on the leading-in of the Customer Relationship Management system,and help enterprises to evade the risk of the leading-in failure,thus to improve the enterprise's level of informanization administration and operation efficiency, and also to accumulate competitive advantage for the enterprises in the age of the web economy.