Research On The Relationship Between China Corporate Social Responsibility And Performance

Social responsibility of firms is that firms uphold the interests of other stakeholders when it chase the goal of"maximum stockholder's wealth", such as the interests of stockholder, employee, supplier, bonder, community, and so on. Nowadays, the social responsibility conscious of our country's firms is weak, and many firms do not want to perform social responsibility, even think it as an obstacle for the target of"maximum stockholder's wealth". However, with the social economic growth and people's life level rise, the performance of social responsibility play a more and more important role.This article has first carried on the outline to the company society responsibility, through analyzes the domestic and foreign scholars'definition, then list the CSR connotation and the significance of enterprise fulfills the social responsibility.Then ,analysis the CSR and the company performance's relationship , proposed the stakeholder theory, bansed on this, determined the CSR content, and from the economic angle analysis that fulfills the social responsibility have advantageous to the promotion enterprise performance, meanwhile, the enterprise achievements enhancement also is the enterprise better repayment society's material base. then proposed the signal transmission theory, namely the enterprise may fulfill the social responsibility through the transmission signal. Chose Hu-Shen listed companies in 2005 as the swatch,use analysis regression of which through empirical and theoretical research on the relationship between CSR and corporate performance.The former empirical research all is makes the analysis from the enterprise performance and the social responsibility through direct -viewing performance selection variable, however, the enterprise achievements have the different indication originally, may choose substitution variable multitudinous .different substitution variable have the different meaning, considered Our country Most listed company operate in line with the shareholder wealth maximization, therefore the enterprise achievements evaluation criteria should stress in the shareholder wealth, decided selects EPS to take the weight enterprise achievements the substitution variable, through the theory and the empirical research, whether the key examination enterprise fulfills the social responsibility to increase the shareholder wealth, thus provides the theory support for Our country Enterprise initiative fulfillment society responsibility.