The Special Steel New Product's Marketing Strategy Research

The special steel takes in the high end industry of the iron and steel industry, which development has got importance from every country in the world, new products and new produced technology keep to update, so this keep to extend the new marketing and new applied range. Our country recombined and consolidated much more scale for special steel marketing later 2000, two special steel group enter world Top ten list. Although our country keep to put new special steel products to use, but the market popularization and sales promotion is very slow, in the world special steel supplied chain, still lack competitive and high classic special products. GMCT process some share in the world high class supply chain as new high classic special producer. GMCT specially emphasize to research and develop new product and new produced technology application, which new products marketing promotion strategy is worth to reference for special steel of inside country.The whole article split six parts. The first part research background describe and explain the basic status for our country and the world special steel industry, GMTC developed in this industry, at same time, generally illuminate main research content in the article; The second part explain and summarize academic base for new products marketing promotion strategy; The third part analyze key basic point for special steel marketing promotion; The fourth part analyze and explain for GMTC new products developed strategy, and analyze innovative method and process for special steel new products; The fifth part analyze GMTC new products marketing promotion combined strategy,find to enter the world top special steel material supply chain factors for GMTC through analyse the price, distribution, promotion strategy; The sixth part summarize the developed strategy for GMTC new products, and aprovide some valued suggestion for our country special steel enterprise development.