The Study On Domestic Competition Strategy Of Dongbei Special Steel Group

In the global economy slowing the speed of the background, Chinese steel industry will face excess capacity, industry layout is not reasonable, concentration is low, low value-added products, resource control weak a series of problems, such as national plan for the influence of the steel enterprises, especially in the current financial crisis under, not only steel export woes, internal demand also grim situation, in the new period environment, Dongbei special steel after merger and reorganization how select and establish competition strategy for the enterprise itself crisis will be for transferring keep leading enterprise in the industry and promoting national special steel business play its reference.This article through the PEST analysis method, Michael. Potter five competitive forces analysis model and theory of industry life cycle studies Dongbei special steel facing on external environment, analyzes the enterprise now faces political and economic environment, and the competitive environment, find out the enterprise external opportunities and threats; Through Robert.M. Grant resources theory on Dongbei special steel internal environment and analyzed the tangible and intangible resources enterprise resources, human resources and organizational effectiveness, find out the enterprise interior advantages and disadvantages.Paper finally, using the SWOT analysis, from the strategic positioning of external ring through opportunities and threats, and interior advantages and disadvantages of the analysis, formulated the Dongbei special steel domestic competition strategy, the enterprise should take the competition strategy is the integration of resources in effective cost control based on research and development production scale of high technology content, high quality and high value-added steel products, fully replace imported steel products,fully occupy the market in north China and based on the radiation market. On this basis, the implementation of the strategy for the basic ideas, implementation and security measures. From technology research and development, production management, marketing, organizational structure human resources, financial management and management information system applications, it puts forward some ideas, countermeasures for the group competition strategy implementation provides the choice of some valuable suggestions.