Management Culture Enlightenment

The advertising industry development relies on the region economy development in the very great degree. Behind a prosperous region economy can have large quantities of one is in the fast development the high quality enterprise, thus presses to live the massive markets opportunity for the advertising industry. Inner Mongolia's region economy development is occupying this kind of development time, also has obtained the amazing result. However the advertising industry development throughout occupies actually a low level development phase, does not adapt with the region economy development high speed development. Therefore survival pattern research extremely stern in front of the survival consciousness Inner Mongolian adman. Should say, foundation of the correct survival, and road of the development still were the multi-surface. Since depends on the region characteristic resources, The marketing national culture element can bring the huge development space and the brand effect to the industry, Then , now the social universal expense economy is changed from the primary function to the function add the culture expends gradually, familt native place culture, understood the market the cultural expense psychology are biggest magic weapon and the superiority for the Inner Mongolian advertising industry serves the native place enterprise's . Inner Mongolia's advertisement company and the adman are most understand this local the national culture, even if therefore have not superiority, such as does not have some media industry developed in advertising industry developed area, the advertisement execution environment perfect, the advertisement professional rich, the advertisement education systematic characteristic as well as the abundant fund, many year service experience and global consistent service network and so on. But if excavates and use this huge culture resources unceasingly that national culture and the region culture, must be able to give the advertising industry in Inner Mongolia to seek road of the development. Through these ways that culture spreding unifies, the market cultivation with the cultural dissemination unifies, the Inner Mongolian brand localization research unifies, walks road of the management culture, is superiority extremely and the exclusive method for solution the question Inner Mongolia advertising industry has faced with present stage.