Research On International Marketing Of GoldTel Telecom

With economic globalization of world and the political reform of opening to the outside, there are so many opportunities and challenges for the Median & Small Enterprise (MSE) in China. They must take advantage with China' s entry into WTO to explore the overseas market. Based on years of practical experience on international marketing, the author analyzes the current situation of international & domestic telecom market and reviews the development history of international business of GoldTel, thus the author has a clear understanding on the international marketing. She adopts theories of marketing and other related subjects to bring forward some operable solutions to international marketing of GoldTel. And to find a suitable road of international marketing for MSE as GoldTel, which could provide the constructive direction for MSEs.The thesis suggests MSEs in China should analyzes the current situation of international & domestic market, constitute the clear internationalization way, provide the core competition products, setup the integrated after-sales network and strengthen the alliance with trade partner, to establish and perform the viable international marketing strategy. The international market will be developed gradually and healthily.