The International Marketing Strategy Alliance Research Of Mid- And Small-scale Enterprise In Our Country

How "our country medium-sized and small enterprises international marketing strategy alliance research " practical various problem facing the medium-sized and small enterprises specifically for our country , the medium-sized and small enterprises studying our country's sell the strategy alliance trend international by forming camp. Have studied the following aspect concretely as a matter of fact: Our country medium-sized and small enterprises carries out international marketing strategy alliance agent; Choice of medium-sized and small enterprises international marketing strategy coalition partner analyses our country; The medium-sized and small enterprises affecting our country carries out the international marketing strategy alliance Zhu factor; Our country medium-sized and small enterprises international camp sells strategy alliance putting into effect and controls.International marketing strategy alliance agent our country medium-sized and small enterprises is carried out is outside agent and inside agent mark. The outside agent has: (1) economic globalization; (2) China join in the WTO; (3) Development of ITs; (4) non-tariff barrier; (5) geographic advantages. Inside agent as follows: (1) realizes strategy having complementary advantages; (2) shares responsibility with decentralized operation risk; (3) study effect; (4) increases marketplace creative ability.Mid- and small-scale enterprise our country the international marketing strategy alliance partner choice analysis is the present paper key point. Has first studied mid-and small-scale enterprise our country in this part the international marketing strategy alliance partner demand analysis, mid- and small-scale enterprise our country the international marketing strategy alliance partner demand analysis divides into the region demand analysis and the partner type demand analysis. Next also introduced when carries on the strategic alliance partner choice uses level analytic method (AHP method).There are macroscopic view factor and microcosmic factor affecting the medium-sized and small enterprises in our country to carries out the international marketing strategy alliance. The factor includes macroscopic view: Economy factor; Politics factor; Culture factor; Science and technology factor. The microcosmic factor is included: Handling crew; Be short of centre serving organization; The target is ambiguous.Our country medium-sized and small enterprises international marketing strategy alliance putting into effect and by controlling difference: Work out the alliance agreement; The culture differences coordination; Conflict solve mechanism; With the risk keeping watch answering; Alliance controlling and valuation; The alliance adjustment.Discover the new although the thesis studies concretely specifically for medium-sized and small enterprises of our country has unfolded our country medium-sized and small enterprises international marketing strategy alliance's , the step analysis still being tradition being put into use on choice of the coalition partner method in strategy can in law, the investigation and study hoping on the days to come more science more pragmatic method come rich our country medium-sized and small enterprises international marketing strategy alliance research system.