Reform Of The Catenation Business Model In The Finished Oil Sales Of China Petroleum And Chemical Corporation

December 11, 2004, the domestic finished oil retail market has beencompletely opening, according to the consensus of entry into WTO (WorldTradeOrganization),thedomesticfinishedoilsalesmarkethasalsograduallychangedtomorecompetingsituationwhichmeansdomesticfinishedoilsalesenterprise and multinational petroleum tycoon have the more and morecompetition. China Petroleum and Chemical Corporation finished oil salesenterprise, which in the leader position in the domestic finished oil market, ifwant to maintain and extend self-advantage, must draw lessons fromsuccessful experiences of the multinational petroleum tycoon, in order toimprovethemanagementlevelandincreasetheprofit.Catenation management system, which according to the theoryof socialproduction and combining the characteristic of modern commerce, finalizingthe systematization and scale on specialty division, unifying the scaleeconomy, flexible and convenience. Finished oil is very suitable to thecatenation management model, because of the singularity of the product,small diversity of the consumption, explicit target market. Catenationmanagement system is beneficial to control the market terminal and exhibitthe brand imagination and the business civilization of the finished oil sales enterprise.This thesis, which analysis the existingproblem and insufficiencyof thefinished oil sales enterprise from the current situation, the composing andscale of the business firstly, and then analysis the market environment whichChinaPetroleumandChemicalCorporationarefacing,whichincludingmaincompetitors andtheforecastingofthedemands ofthefinishedoil market etc,at last bring forward the reform program of catenation management, whichincluding the key point of the reform of catenation management, thereconstruction of the organization structure, and the implementing step ofdevelopingdirectcatenafirstlyandauthoritycatenasecondly.The catenation management of finished oil of China Petroleum andChemical Corporation must apply for the method of concerntralizeddistribution in logistic, because which is the essence of catenationmanagement. Then if want to solve the current conflict of the place ofproduction and the place of sales are separated, must take reform of thelogistic distribution system of the finished oil of China petroleum andChemical Corporation. This thesis, which research the problem of logisticsupport of catenation management from three aspects which includingtransportation form, the establishing scientific logistic distribution systemandtheimplementinglogisticsupplyingchainmanagement.