Scheme Of Marketing Planning For The Real Estate Project "Yaan Press"

The article conducts an in-depth investigation into the exploitation background, the existing problems, the environmental resources and competing circumstance of this project "Yaan Press". Through the subdivision of the market and the consumers, it is decided that Mingshan local consumers are targeted as the major market and the consumers from Yaan and Chendu are targeted as subsidiary market. And the competitive strategy is to aim at the high-end real estate market in Mingshan County. Based on the analysis of relevant resources, the author propose to name the project as Yaan Press, and puts forward the marketing philosophy: Park·River·Nature, and puts forward Yaan Press as the first top grade ecosystem living areaThe innovative aspect of this article lies in the new development model which makes the most of available resources ,locates a new vaccant market and changes the geographical disadvangtage into marketing advangtageplanning, thus changing the pure real estate development model and providing valuable advice and reference to the similar project operation.