On Project Planning Scheme Of Jiangshan City Real Estate Project

Real estate projects are often related with billions of capital. Therefore, operators of realestate projects are usually faced with a kind of situation "Win or fail". Errors and mistakes inpreliminary decision-making would lead to capital chain rupture or even project failure. Thelosses mean disaster not only to operators but also to investors and other related persons such asstakeholders. What’s more, bankers and ever common workers would be faced with awkwardsituation. So, it is of great value to apply project planning in real estate projects.The writer of this thesis collected a lot of relevant planning information of "Jiangshan City"real estate project. Combined with theories of real estate project planning, background, planning,marketing promotion measures and financial feasibility are carefully discussed in this thesis.The conclusions of this project planning could be listed as following.(1) Through background analysis and SWOT research on "Jiangshan City" real estateproject, operators should pay attention to use advantages of overall positioning and industrycombination which are established on environmental characteristics and project characteristics.(2) Multiple channels, promotional strategies and marketing team management should bedone to accelerate marketing job of "Jiangshan City" real estate project.(3)"Jiangshan City" real estate project has stable finical foundation and would get a totalprofit of about1.12194billion.