A Study On The Choice Of The Tourism Information Transmission By Media

People who live in this day and age are influenced and informed by many forms of media that are embedded in our day-to-day lives. Mass media is mass because the audience is large. Essentially no place on earth is beyond the reach of mass media Potential tourists are able to search for a vacation destination easily through all sorts of mediums. Potential tourists make decisions based on the image and perception that has been created from the information they have absorbed. The media plays a major role in tourism both in the way it covers news events which can affect the sector and the features it carries on destinations and products.In the present research, there is a few research on the relationship between the distribution of the tourist information and the media, besides some researches on the movie-induced tourism. The imitate relationship between media and tourism information give the reason to form this article. With the aim to connect the media and the tourism information, the article consist the following parts:First, from the analysis of the present phenomena, to advance the importance of the tourism information distribution, as well as the analysis of the overseas and domestic researches, there is lack of systemic researches on this subject. While some researches is focus on the movie-induced tourism instead of the effect of the media on the distribution of the information.Then, the paper put forward some basic theories of information distribution, in order to assort the ways of the information distribution, which are language distribution, character distribution and vision distribution. The paper give a detailed analysis of these approaches, which give a base for the further researches.Furthermore, this thesis analyses the values of all sorts of mass media to acquire their distinct effects on the spread of tourist information. Starting from the way how the public obtains tourist information, it puts emphasis on the research on the values and effects of the four major mass media, namely, newspaper, networks, TV and languages. It also verifies that the current mass media is actually the core undertaker of information distribution through the cases of the promotion of tourism that the filmdom media have brought, as well as puts forth two testing standards of affective distribution of tourist information.Fourth, it is presented in this thesis that mass media plays an important role in the distribution of tourist information. Based on the analyses, it puts forth the tactics and method of media choice on tourist information distribution, the former of which contain the leading tactic of life cycles, media of communication, consumption, competition, and mass media, etc. In order to acquire favorable results, the media choices of tourist information distribution should take multi-influential elements into consideration, as well as should be multi-dimensional.Finally, as far as the thesis concerned, the tourist industry should pay more attention to the media that have potential distributive effect on itself. Sure enough, the lowest cost will bring the most benefits to the tourist industry as long as mass media are well exploited.