Movie Tourism Product Development Based On The Analysis Of Tourist Preferences

Film-induced tourism is a new subject . With the development of tourism and filming industry, it disappears more and more meaningful and useful to study it ,so the research on the film-induced tourism will become a new hot-point. But now it is actually rare to study the travler's film-induced tourism preference,and there are seldom aticles on the products or planning of film-induced tourism .This aticle gives the definition and features of Film-induced tourism, summrizes the development steps of it .Inorder to find out the differrent film-induced tourism preference characteristics among the persons,the author sends out and got back lots of questionnaires, and also goes to some places concerned to interview, observe the preference phonomenon ,then on the basement of the questionnaires data analysis ,draw the conclusions of film-induced tourism preference.According to the conclusion of film-induced tourism preference,the author summrized the products types of film-induced tourism , the methods of film-induced tourism products developping .Upon the preceding research, the theory study of management, and the cases analysis ,the auther result the general patterns of film-induced tourism products exploiting .At last the author piont out some difficultis and problems in the course of film-induced tourism products exploiting ,and gives some issues and suggestions for some problems.This article trys to exploit the subject of film-induced tourism deep by questionnaires, phonomenon-observeing ,interviews, at the same time refer to some theory and cases concerned ,to result the valueble conclusions to film-induced tourism, and supply the further study of film-induced tourism with actual and valuable first-hand materials.