Research Of Innovation About The Domestic PC Marketing Channel

After the application and development of PC, greater change on the concept of PC has come forth, while the previous traditional channel mode has started to be gradually collapsing. And the stage we are facing is what a collapsing era means. In the field of business application, the professional channel of PC remains the role of major supplier and facilitator, but traditional PC channel is facing the transit to functional channel, too. In household area, PC channel is also experiencing the change of marketing channel that is brought about by the change on people's mind. Meanwhile, more thoughts and more competitions are brought to channel dealers, too. The changes happened on PC marketing channel carry the meaning that a completely new challenge appears in the new century. Therefore, PC manufacturers and PC dealers need to consider again and lay an overall arrangement for it.This dissertation is divided into three major parts and through which it makes a statement and analysis on the basic status of PC marketing channel in China. At the same time, it makes a study on the development trend of PC marketing channel under the new situation. All of these statement, analysis and study provide necessary suggestions on the transformation of PC marketing channel in China.In the first part of the main body of this dissertation analyses the current status of PC marketing channel, the current status of PC market in domestic. In the second section, the dissertation analyses the traditional PC Channel in Domestic. In the third section, the dissertation analyses the trend of the PC Channel in Domestic, and then brings forwards some suggestions on how to innovate the PC Channel in Domestic.