The Dalian Branch Of BEA Develops And Studies By Deposit Business

This paper has carried out sale strategic research to analyse aimed at internal and external department environmental market been with by BEA. Established in BEA is the most long bank. It is the widest that the internationalized network of the BEA distributes. The BEA is the bank that has the advantage most. Construction Bank has been over the past 90years, The BEA gives full play on important function in promoting Chinese foreign trade to develop, it cooper ates with international financial circle closely, it pushes forward Chinese economic development and society and improves. With the market economy says that the benefit is perfect, The disadvantage of the state—owed enterprise has behaved in BEA .For example , The market idea is bad; the competition realizes weakly; pose as the eldest child, and so on.First this article has carried out plenty of investigation analysises before solving enterprise problem for the competitive state of the banking , Then according to the behavioral characteristics of different consumer the company has carried out market clearly. The environment that is faced with based on enterprise, The BEA threat and opportunity, analysises internal advantage and inferior position of group.According to analysis, using opportunity , avoid in risk, The BEA develops self in research the advantage on industry,change unfavourable condition into favourable condition, it has established suitable department group self reality, the sale goal and related program that has specific aim and operability,has put forward changesale idea, choices goal market, carries out market location. According to definite goal and market location, The BEA has put forward a series of sale strategy. It has offered good decision—making support, for the bank of china' development.