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Study On The Form Of Advertisement On Internet

Posted on:2008-10-31Degree:MasterType:Thesis
Country:ChinaCandidate:R Y LiFull Text:PDF
GTID:2189360242470743Subject:Communication
Abstract/Summary:PDF Full Text Request
In Internet advertisement market where are so many advertisement's forms, because the advertiser favour the long banner and great size advertisement demonstrated to that the net advertiser use network advertisement pursues the visual impulse, therefore the advertisement on web page displays the strongtendency. But other internet advertisement forms also in the stable development,are dividing the internet advertisement market. In all forms of internet advertisement, as a result of email advertisement "one to one"communication pattern and the individuality way, this advertisement form moer easily accepted by the internet the audiences. But facing so numerous advertisement forms, the internet advertiser must according to various forms of internet advertisement's characteristic and view of own goal to decide how to choice each kind of form of the advertisement on internetBecause the adaptability of advertisement system, the internet advertisement salso displays the adaptability for the internet technologydevelopment and the internet communication environment. The internet advertisement form will be more novel along with the technology development, the flow capacity can be huge andso on, also can follow the internet essential characteristic to appearthe even more humanity form of advertisement.
Keywords/Search Tags:internet advertisement, utilization strategy, development tendency
PDF Full Text Request
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