Analysis Of The Marketing Strategies For A Company

Along with the global economy fleetness develops, which lead to main accessory cost rapid increases such as required steels, leather producing clock and watch. As a member of clock and watch industry, A company also will be confronted with especially cruel market competition. As a result, there are many series problems are precisely this article needing investigation and discussion and solve.Watch as a part of people's daily necessities, more and more people's love and use it. China's enormous market potential and great future prospects for the development has attracted many famous brand manufacturers to divide up the market.A company has been successful once, because companies do not have advantages in prodructs,price,place, promotion, A company does not have advantages In the fierce competition.It can be seen as below: how to develop the market,research,the industry environment,the competitors' strategies and advantages,maintain and expands the market share,how to solve the cost rise but the selling price to reduce.This article first introduced the current situation of A company, and valuated the company's achievements in both domestic market and ideas of management. It also pointed out the main problem and challenge, which the company faced. And these problem and challenge argues are that the A company needs to solve by survival and sustained development in the marketplace. This article analysed wristwatch industry current situation and the development tendency, the industry market competition, by the fact that current situation and the industry developing trend carrying out analysis on managing of A company, analysis of SWOT, provided the selling suggestions to the company by using 4P strategies, online marketing,4P strategies and formulated the instruction direction for A company's product marketing. Choice of the correct marketing method is one of extremely essential factors, what if A company willing to obtain the continuing development.