Analyse The Marketing Strategy Of Chengdu Car Dealer

In the face of the rapid developing Chengdu car market at the beginning of 21s, the manufacturer standing high above the masses and the custom getting gradually mature, the dealer who's calming down from the madness have been feeling the vast competitive pressure bihide the market opportunity and the new challenge in the future.The dealer traveling between the manufacturer and the customer would have to reply to make preparation.The essay includes the status quo, character and the competition of Chengdu car market. And uses swot method to analyse the competitive superiority and inferior position of the dealer. It points out the problems inside of the dealer, then subdivides Chengdu car market and on this basis forecasts the market demands . Moreover, it aims at unit operator and salary estate incomes from 30 thousands yuan to 150 thousands yuan per year, with marketing offensive.The essay emphaseses that the dealer to be unfailure must have some ways to keep and improve its competitive advantages. It gives opion on putting CS strategy into practice, surveying the production & price strategy, perfecting the sales promotion & channel strategy. Simutaneously the dealer should perform integrated advertising with the help of morden intermediary technology and build up oneself brand to expand the market demands and gain profit in the bigger market cake.