Research On Supplier Relationship Quality Based On Global Procurement Environment

As many of the companies are focusing on the customer relationship, the supplier's relationship is now on the same level as customer's relationship and it is really have some significant meanings. Especially when a company is doing business in a global environment where there are kinds of uncertainties and risks, the separate company needs to protect itself through the way of building a strategic cooperative relationship. This kind of relationship can help to reduce the risk from the high cost in choosing a partner, managing the quality of products and negotiation. Since the trend of global procurement is inevitable how to reduce the risk under this background and at the same time build up a strategic and sound relationship with their partners has becoming more and more important for the companies in the supply chain.This paper uses the concept of relationship marketing to research the influence of supplier management on building a strategic supplier cooperate alliance from the angle of supplier relationship quality. Through the analysis of the development of supplier relationship management and its characteristic under supplier chain environment this paper built up the four dimensions which influence the relationship quality most significantly and by the use of this four dimensions we found out the influencing factors on supplier relationship when companies doing world wide procurement. Plus, a model and a mathematical analysis on it are used to demonstrate the importance of every factor. The purpose is to help companies have a clearer concept on the influencing factors of supplier relationship when they are making a purchasing strategy and to make sure that the information they get should be accurate and true.In the research of a true example from Dell Computer World Wide Procurement, we analyze their supplier management strategy using the four dimensions of relationship quality in order to know how the company develop their strategic relationship and build a sound and solid purchasing alliance. It also helps to get a deeper understand of the dimensions of supplier relationship quality.