Application And Validation Of The Long Tail Theory In Chinese IPTV Field

In Oct 2004, the long tail theory was first brought up by Chris Anderson in his classical article"The Long Tail". To explain the rising market of the network economy and digital entertainments, it is a sample of the integration of the telecommunication network, internet and the broadcasting network. The IPTV is still at the beginning stage, however the market have some corresponding phenomenon which is brought up in the "long tail theory".This article is base on the long tail theory and the basic concept of the IPTV. We analyzed the develop situation of the IPTV in china, validated the influence and fitness of the three power which form the long tail market and the nine success principles in chinese IPTV field. Then base on this validation, we apply some application principles of the long tail theory to the Chinese IPTV development to bring out a series of feasibility suggestion.